FEEL IT ALL

In support of Les Mills’ Summer 2019 fitness apparel collection with Reebok, we shot the lead campaign spot, “Feel It All”, in studio in Los Angeles. The piece celebrates personal grit and perseverance to push the body to its limit. The creative was informed by Carlos Serrao’s photography for the campaign, which is rooted in visual effects and distortions that amplify and abstract the trainers, as they perform routines in something of a hyper-stylized digital fitness dreamscape.