STEVIE SOUND BAR

Bose announced their new “Stevie” sound bar with this 60-second hero. Featuring three different film genres — horror, romance, and action — the spot seamlessly integrates each vignette in a visual display of the sound bar’s audio prowess.

The spot was shot against PHNTM’s LED volume, which was implemented to create individual moods and backdrops for each genre displayed in the commercial. The spot was so well-received by Bose that they increased the usage from digital and social to feature the spot during Amazon’s Black Friday NFL broadcast.