S2:25 740 CAMPAIGN

New Balance launched the 740 sneaker, a versatile silhouette designed to seamlessly adapt to the rhythms of modern life. Available in two distinct colorways, the 740 aims to transcend a single look or moment, making it suitable for any setting, style, or agenda from early mornings to late nights.

The campaign features rising sports stars Eberechi Eze and Cameron Brink, styled in both men's and women's versions of the 740 to showcase its adaptability. Launched globally through Foot Locker, the visuals emphasized the sneaker’s unisex appeal and lifestyle versatility, resonating across digital and in-store platforms. More than just introducing a new sneaker, the campaign fostered a mindset celebrating movement, individuality, and the everyday journey from 7:40 AM to 7:40 PM.